Convoluted Analysis of the Audi "Green Police" Super Bowl Commercial
by TexasGOPVote on February 9, 2010 at 3:20 PM
TexasGOPVote recently posted the Audi Super Bowl commercial. While the commercial was humorous, it's scary to think that these "green police" could be in our future. However, in an article in the Grist, David Roberts mocks both Audi and conservatives in his analysis of the commercial:
At first blush this seems like more teabagging—appealing to angry white men with the same old stereotype of environmentalists as meddling do-gooders obsessed with picayune behavioral sins.
....The more I’ve thought about it, though, the more the teabaggy interpretation just doesn’t quite fit. The thrill at the end, when the guy gets to accelerate away from the crowd, turns on satisfying the green police—not rejecting or circumventing them, but satisfying their strict standards. The authority of the green police is taken for granted, never questioned. If you’re looking to appeal to mooks who think the green police are full of it and have no authority, moral or otherwise, why would you make a commercial like that? Why offer escape from a moral dilemma your audience doesn’t acknowledge exists? The ad only makes sense if it’s aimed at people who acknowledge the moral authority of the green police. ...
His analysis is somewhat strained and overly pendantic. It really struggles to make its point.
Audi did an excellent job appealing to constituents on both sides of the debate. It's as simple as that. The conservatives get a good laugh, but greenies can feel good too that Audi did a good job with an environmentally friendly design, so both groups will feel affinity and be more likely to buy.
The grist article is a convoluted analysis trying to turn the commercial into a political position statement, which it definitely is not.